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This is for the fearless trailblazers, the mavericks, and the disruptors who carve new paths, defy conventional norms, and challenge the status quo. It’s for those who embrace change, shatter ceilings, and push boundaries. They are the vanguards of innovation, the architects of progress, and the embodiment of audacity.
Their unwavering determination and fearlessness are not to be overlooked, for they are the catalysts of transformation and the champions of breakthroughs. While some may label them as unconventional, we recognize their brilliance. Because the women who dare to reimagine the world, are the ones who leave an indelible mark, shape their own narrative, and become well-dressed brand.

Personal Branding
The POWER PLAY! Transform your career with The Power Play the ultimate solution for high-achieving professionals and entrepreneurs ready to elevate their personal brand and amplify their industry presence.
Whether you're an entrepreneur, C-suite executive, public speaker, or an emerging leader, The Power Play provides the strategies, tools, and expert guidance you need to stand out and dominate your niche.

Corporate Workshop
At The Well Dressed Brand, we specialize in a holistic approach to personal branding.
Our workshop delves deep into the principles of personal branding, demonstrating how an individual’s wardrobe can be a strategic asset.
By understanding and leveraging the psychology of color, your team can learn to present themselves in ways that enhance their perceived value and influence.

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TESTIMONIALS
what People are saying about



Marianne Ahern , President, Ahern Marketing Partners, Inc.
“I credit Toi Sweeney with helping me find a fresh new direction for dressing! Like most women, I agonize over a few areas of my body. Toi Sweeney helped me embrace who I am while giving me tips to enhance the positive. Now when I get dressed, I love what I see in the mirror, making me more confident and downright happy. Finding your own look and loving it is no small feat. I am 100% sure I would not have gotten there without Toi’s amazing perspective and knowledgeable guidance. ”

Jess Jackson, Television Program Host & Interior Designer, Livewell Network
The moment I met Toi, I could feel the energy and passion she has for what she does. She didn’t try to change me, but worked hard to discover what style fit me best and then was able to pull it all together in a way that I could have never even dreamed of doing. She has impeccable style, discriminating taste, great attention to detail, and a ton of confidence in her abilities that I never felt the need to question her even once. I went from having a closet full of nothing, to a well-curated collection of items that reflected who I am. My self-confidence in doing my job [TV Host & Designer] increased ten-fold after having Toi style my wardrobe. She listened well to my thoughts and was able to incorporate them, while still pushing me to go outside of my box to create looks that were fun, stylish and totally me. I would recommend her to anyone— she’s a joy to work with, the ultimate professional and the best in the biz!