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CORRECTION: In 1997 Tom Peters coined the phrase “Personal Branding”
As an award-winning stylist, Toi Sweeney is your ultimate guide, empowering you to craft a brand image that truly reflects your strength, power and increases your perceived value. If you want to be the best you have to work with the best.
Her Story
Toi Sweeney is an award-winning entrepreneur, bestselling author, and brand strategist dedicated to empowering high-performing women and teams to stand in their power, resist mediocrity, and dominate their niche. As the founder of The Well Dressed Brand, Toi equips individuals and organizations with the tools to shatter ceilings, push boundaries, and create brands that leave the competition in the dust-all through a Kingdom-First approach.
Toi is the author of Secrets of a Well Dressed Brand and the host of The Well Dressed Brand TV Show, where she inspires audiences to build brands that are authentic, impactful, and unshakable. A certified Fascination Advantage™ Coach, graduate of Harvard Business School Online's Digital Marketing program, and holder of a Brand Strategy certification from Kellogg School of Management at Northwestern University, Toi brings a wealth of expertise and innovation to her clients.
Her commitment to excellence and service has earned her numerous accolades, including the Icon of the Year Award from The Art Institute of Philadelphia. Toi is a TEDx speaker and a member of the National Speakers Association, captivating audiences with her ability to motivate others to rise above mediocrity and embrace their full
potential.
Toi's insights have been featured in Forbes, BBC News, Hello Giggles, and Where Women Create Magazine. She is also a Telly Award recipient and has shared her expertise on nearly 100 podcasts, inspiring leaders and high performers around the world.
Outside of her professional achievements, Toi is a Japanese swordsman, a believer in God and miracles, and a devoted wife, mother, and friend. She lives by her mission to encourage women to become unshakable, embrace their greatness, and fearlessly step into the life they were created to live.
it's time for you to show up and shut it down
ranscend The Ordinary
Mediocracy is never an option
“You are a brand. Your superpower is your product. Your clothing is your packaging. That packaging is one of the most visible ways to stand out from the rest.” Toi Sweeney
Your wardrobe
is a Brand Strategy
what People are saying about
TESTIMONIALS
John C. Spier, President & CEO of Covenant Bank
Toi Sweeney has a special eye for fashion, especially fitting her advice to the individual. Her attention to detail is superb. Whatever your occupation, she will make you look the best you. You feel better about yourself because she dresses you well. And she is a delight to work with.
Christi Miranda, Founder of Preach Girl
Toi Sweeney is a miracle worker! She seriously has all the magic you would ever need to be transformed from ordinary to extraordinary in your personal style. Toi styled all six looks I had for the taping of The Gospel Season 2. Her ability to style each look from clothing to hair and makeup gave me great confidence. I was able to focus on what I was tasked to accomplish without a thought of what to wear or how to style it.
Nigel Green, Founder of Evergreen
Toi Sweeney helped me find a balance between serious and approachable. I always receive compliments for my attire. I feel more confident after working with her.
Stephanie Humphrey, Tech Expert & Television Personality
Toi Sweeney pushes my image ahead of the trend towards something aspirational but still approachable. She is as important to my brand as my own personal expertise and talent, because she delivers that last piece that allows me to become the total package.
work with
