TOI SWEENEY
Creative Brand Strategy, Keynote Speaker, and Best Selling Author
Use Your Wardrobe as a Business Strategy
Story, the psychology of color, branding, wardrobe, and exceptional style are essential elements that can significantly impact your business’s bottom line. The Well Dressed Brand integrates each of these elements into your image so you can show up and shut it down.
The Well Dressed Brand combines a masterful eye for fashion, Fascination Advantage™ training, and storytelling expertise to help our clients craft a strategic visual brand that clearly conveys their highest value.
Dress Your Message
We help powerhouse brands and high-performers create and execute visual brand strategies and products that communicate their unique mission through stunning, distinctive style. We collaborate with our clients to craft an eye-catching look and feel that gets attention and sets your brand apart from the crowd.
Brand image styling is the alignment of your brand’s visual elements with the clothing you choose. The cohesion of your brand’s visuals with your (and your team’s) strategic style helps you stand out, get noticed, and increase your perceived value.
This is the heart of the Well Dressed Brand — something we like to call dressing your message. Because dressing well does not mean dressing up; it’s about being a true representation of what you want to achieve, from your core brand values to your outward appearance.
It’s less about making a good first impression it ensures that you are making the right impressions.
The Elements of a Well Dressed Brand
Determination (Red)
Choose to relentlessly pursue the thing that you love. Understand that failure may happen — you will fall — but you will also get up again and again.
Power (Black)
Understand that all you need to get to the next level is already inside of you or your organization. You get to decide the direction your life will go. Get up and put your power on by dressing the way you want to be addressed!
Faith (White)
Participate in your own evolution. You are self-sufficient and whole — you are not broken. Gather your strength and create space to become who God has called you to be.
Founded by Toi Sweeney
The Well Dressed Brand is the brainchild of Founder and Chief Style Officer Toi Sweeney, an award-winning fashion stylist, brand image strategist, speaker, entrepreneur, certified Fascination Advantage™ coach, and the author of Secrets of a Well Dressed Brand.
From founding her own design firm, Her Majesty the Queen, to managing the image of almost 30 TV personalities at the leading home shopping network, she uses her background to tell original stories through fashion.
Toi’s passion and talent has earned her a variety of honors and accomplishments. Presented with a prestigious Telly Award and featured in The Philadelphia Inquirer, Main Line Today, and other mediums, she lends her style expertise and innovative approach to video production, web commercials, and print pieces.
What People Are Saying
“I had the pleasure of working with Toi when I started my new position as Chief Lending Officer at Covenant Bank. I had a great time and learned a lot on how to dress for success (“A” Game) — every day without breaking my piggy bank. Being a professional banker, that is very important to me! We spent the day together and my biggest “take away” was that it is always good to have an expensive statement piece which you can plan your outfit around that and up your game—not to mention we had a blast. I also learned what colors worked better for me as well as clothing styles for my body type. I highly recommend consulting and planning a day with Toi; she is well worth every penny!
”
“The moment I met Toi, I could feel the energy and passion she has for what she does. She didn’t try to change me, but worked hard to discover what style fit me best and then was able to pull it all together in a way that I could have never even dreamed of doing. She has impeccable style, discriminating taste, great attention to detail, and a ton of confidence in her abilities that I never felt the need to question her even once. I went from having a closet full of nothing, to a well-curated collection of items that reflected who I am. My self-confidence in doing my job [TV Host & Designer] increased ten-fold after having Toi style my wardrobe. She listened well to my thoughts and was able to incorporate them, while still pushing me to go outside of my box to create looks that were fun, stylish and totally me. I would recommend her to anyone— she’s a joy to work with, the ultimate professional and the best in the biz!”
Copyright 2019© Toi Sweeney | All Rights Reserved