Creative Brand Strategist, Keynote Speaker
Best Selling Author
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Toi Sweeney empowers women to overcome difficult circumstances and create the life they want.
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Use Your Wardrobe as a Business Strategy
Story, the psychology of color, branding, wardrobe, and exceptional style are essential elements that can significantly impact your business’s bottom line. The Well Dressed Brand integrates each of these elements into your image so you can show up and shut it down.
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The Well Dressed Brand combines a masterful eye for fashion, Fascination Advantage™ training, and storytelling expertise to help our clients craft a strategic visual brand that clearly conveys their highest value.
Dress Your Message
We help powerhouse brands and high-performers create and execute visual brand strategies and products that communicate their unique mission through stunning, distinctive style. We collaborate with our clients to craft an eye-catching look and feel that gets attention and sets your brand apart from the crowd.
Brand image styling is the alignment of your brand’s visual elements with the clothing you choose. The cohesion of your brand’s visuals with your (and your team’s) strategic style helps you stand out, get noticed, and increase your perceived value.
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This is the heart of the Well Dressed Brand — something we like to call dressing your message. Because dressing well does not mean dressing up; it’s about being a true representation of what you want to achieve, from your core brand values to your outward appearance.
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It’s less about making a good first impression it ensures that you are making the right impressions.
The Elements of a Well Dressed Brand
Determination (Red)
Choose to relentlessly pursue the thing that you love. Understand that failure may happen — you will fall — but you will also get up again and again.
Power (Black)
Understand that all you need to get to the next level is already inside of you or your organization. You get to decide the direction your life will go. Get up and put your power on by dressing the way you want to be addressed!
Faith (White)
Participate in your own evolution. You are self-sufficient and whole — you are not broken. Gather your strength and create space to become who God has called you to be.
Podcast Features with Toi Sweeney
Toi has been featured on over thirty podcasts.
TESTIMONIALS
what People are saying about
Marianne Ahern , President, Ahern Marketing Partners, Inc.
“I credit Toi Sweeney with helping me find a fresh new direction for dressing! Like most women, I agonize over a few areas of my body. Toi Sweeney helped me embrace who I am while giving me tips to enhance the positive. Now when I get dressed, I love what I see in the mirror, making me more confident and downright happy. Finding your own look and loving it is no small feat. I am 100% sure I would not have gotten there without Toi’s amazing perspective and knowledgeable guidance. ”
Delphine Pruitt Vice President, US Bank.
I had the opportunity to take this workshop, and I can confidently say it was a game-changer. The insights on personal branding, nonverbal communication, and the psychology of color provided a fresh perspective on elevating professional presence and influence. Your breakdown of strategic wardrobe utilization and its impact on confidence and performance is truly transformative.
Her approach to building your brand is thoughtful and impactful. I appreciate her innovative elements and desire to accelerate your professional success. I had quite a few "Aha" moments. Toi's expertise, insights, and trained eye to build powerful brands, as evidenced by her clientele and portfolio.
I highly recommend this workshop to any organization investing in its team's development. It’s not just about professional growth—it’s about empowering individuals to be their best selves, enhancing team synergy, and driving organizational success. I also encourage individuals to enroll in the workshop.